Thebe Exhibitions and Projects Group
Thebe Exhibitions and Projects Group
 
Thebe Exhibitions and Projects Group
Inspired by the African Quest for Excellence
Thebe Exhibitions and Projects Group
exhibitions, special projects, events, conferences, venue management
exhibitions, special projects, events, conferences, venue management
exhibitions, special projects, events, conferences, venue management   exhibitions, special projects, events, conferences, venue management  
 
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Decorex SA – UFI Marketing Awards

South Africa’s leading interior design exhibition, Decorex SA, was named one of four finalists in the 2010 marketing awards of UFI, the global association of the exhibition industry.

The annual UFI marketing award goes to a campaign with visible, measurable results that relate back to clearly defined project objectives and exhibition target group. It also takes innovation and creativity into account.

The Decorex Johannesburg campaign was presented to the UFI marketing committee in Verona, Italy on 7 September.

Katharina Hamma, Chair of the UFI Marketing Committee, congratulated the finalists saying, “the entries from Ahoy Rotterdam (the Netherlands), MEPLAN (Germany) and Decorex (South Africa) and the 2010 UFI Marketing Award winner Media 10, prove that even in these challenging economic times, creativity and focused management are a winning combination. UFI is pleased to recognize the continuing efforts of our marketing competition participants as we work together to ensure that exhibitions remain a strong media serving the interests of both exhibitors and visitors”.

One UFI Marketing Board member, who found the Decorex SA campaign particularly interesting, mentioned that the presentation would be used as an example for his students at an international university where he is a lecturer.

Well done to the Decorex SA Marketing & Brand Manager Nika Smit and the entire team.

ENDS

 
 
 
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