Thebe Exhibitions and Projects Group
Thebe Exhibitions and Projects Group
Thebe Exhibitions and Projects Group
Inspired by the African Quest for Excellence
Thebe Exhibitions and Projects Group
exhibitions, special projects, events, conferences, venue management
exhibitions, special projects, events, conferences, venue management
exhibitions, special projects, events, conferences, venue management   exhibitions, special projects, events, conferences, venue management  
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SETE showcases South Africa’s sports tourism destinations

The Sports and Events Tourism Exchange (SETE) ended their inaugural exhibition and conference on a high note last week by hosting some of their international guests at a number of impressive tourist and sporting attractions around South Africa.

SETE, which was held at the Cape Town International Convention Centre from the 27th to the 29th of July, highlighted the world-class standard of facilities and services that South Africa has to offer as a host for large-scale sporting events. It also provided a high-profile platform for the marketing of many of the products and services related to the sports event tourism niche market.

“This inaugural SETE showcased South Africa as a capable and enthusiastic host of international sports events that will attract large numbers of tourists to the country over the long term,” says Carol Weaving, Managing Director of Thebe Exhibitions and Projects Group, the organisers of SETE. “International speakers from all corners of the globe attended the SETE conference to share their knowledge of the sports tourism industry and assist us in planning the way forward for sustaining South Africa’s legacy as a world-class sports event host”.

The SETE confex also boasted a comprehensive International Hosted Buyer programme, funded by the Department of Trade & Industry and South African Tourism. This programme provided international buyers with the opportunity to interact with SETE exhibitors through pre-scheduled meetings, conference sessions and networking events, thus connecting international buyers with local service providers and product owners. “It seemed fitting then, that we ended the event by showing our international buyers just what our beautiful country has to offer to the sports tourism industry,” explains Weaving.

Overseas attendees were hosted at a number of key sites in Gauteng, the Western Cape and KwaZulu-Natal. The 2010 World Cup stadia were the star attractions and guests were taken to the newly built Cape Town Stadium and Moses Mabhida Stadium in KwaZulu-Natal , as well as the upgraded Soccer City Stadium, also known as the FNB Stadium, in Gauteng, which at 94 700 seats is the largest stadium in Africa.

In Cape Town, the visits included lesser known stadia such as the Hartleyvale Stadium and the Newslands Stadium and the Sports Science Institute of South Africa. To showcase just one of South Africa’s many impressive golf courses, international attendees were also treated to a tour of Pearl Valley Golf Estate.

In Gauteng, guests experienced a ride on the Gautrain to highlight our improved transportation system for overseas visitors. SETE delegates also paid a visit to the Nike Football Training Centre in Soweto, which offers community-based football programmes and were given a tour of the High Performance Centre at the University of Pretoria. This university centre offers sports training facilities and related medical services and manages the intellectual development of sport science-based practices, sporting facilities, sports events and sport–inspired hospitality services.

The tour wasn’t all work and no play, however, as visitors were also treated to the magic of Table Mountain, the Cape Winelands, Nelson Mandela’s house in Soweto, the Union Buildings in Pretoria and uShaka Marine World in KZN. “We also wanted to show what our country has to offer international guests beyond the sporting stadia, for days when there are no matches, or in-between games,” explains Weaving.

SETE, which was aimed at facilitating and promoting SA as a sports tourism and events destination, was co-hosted by the Department of Sport & Recreation and supported by South African Tourism and the Department of Trade & Industry. Key speakers at the event included Danny Jordaan, CEO of the 2010 FIFA World Cup Organising Committee South Africa, Deputy Minister Tokozile Xasa from the National Department of Tourism, and Professor Paul Singh, Chief Director of Client Support, Liaison, Events & Facilities for Sport & Recreation South Africa.


About Sports & Events Tourism Exchange (SETE)
The Sports & Events Tourism Exchange (SETE) is unprecedented in South Africa and all members of the South African Sports, Events and Tourism industries had the opportunity to market their products and offerings. SETE offered a comprehensive International Hosted Buyers programme which was funded by the Department of Trade and Industry and driven by South African Tourism.

For further information go to:

Sports & Event Tourism Exchange
Alison Truter
+27 11 549 8300

South African Tourism
Sugen Pillay
+27 11 895 3000

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