Thebe Exhibitions and Projects Group
Thebe Exhibitions and Projects Group
 
Thebe Exhibitions and Projects Group
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Thebe Exhibitions and Projects Group
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Keep it Real, Keep it Simple – Decorex Joburg to reveal some surprising new decor and design trends

The world is a very different place to what it was four short years ago and the impact of a global recession, natural disasters and ongoing instability in many regions of the world was starting to make a distinct impression on the world of décor and design.

This was the view expressed by Sherri Chipps, new portfolio director of DecorexSA, Africa's biggest décor, design and lifestyle exhibition.

Decorex Joburg, the largest of the three Decorex shows, takes place from 8th to 12th August at Gallagher Convention Centre in Midrand.

Sherri said that as a result of all the upheaval around the world, most people were seeking a simpler lifestyle, a more authentic and affordable lifestyle – and objects and design that were honest, enduring and of higher quality than before.

"The world has been to the brink, economically and psychologically. We've all tasted the effects of excess and have woken up to the fact that we need to become responsible consumers."

This new sensibility as well as an optimism that we can now face whatever comes our way, will be reflected in many of the stands at Decorex Joburg next month. In fact, reflecting the current mood, the theme of this year's exhibition is "Real".

"Real" expresses the move towards simpler living, a back‐to‐basics design approach and a natural merging of rural and urban lifestyles. Clearly the days of ostentation and grandiose living are numbered as bling makes way for streamlined contemporary upholstery, industrial lighting, the re‐purposed, the over‐stitched and the vegetable‐dyed. Edgy colours mixed with raw timbers, hand‐crafted ceramics and reminders of natural sources.

Yet to be revealed on the first day of the show, is the 2013 Plascon Colour Forecast. This introduction of the year's on‐trend colours, will be the first taste of the colours that our houses, walls and furniture are going to be "wearing" next year.

And while Plascon is keeping the 2013 colour palette firmly under wraps until 8th August, we're confident that visitors can expect to see a blend of gentle neutrals designed to last, plus some brave use of colour that is becoming increasingly popular in the decorating world.

Interpreting the four themes of the 2013 Plascon colour palette at the Plascon Trend House, will be an impressive group of South Africa's leading designers: Laurence Brick, of Laurence Brick Creative Direction (LBCD) and trend consultant to Decorex SA, Ink Studio, Egg Designs and interior designer Yvonne O'Brien, from The Private House Company.

Laurence said the coming year would see a marked change in South Africans' approach to décor and design. There was a return to materials that were honest, humble and paired down. Texture had a new appeal, he said.

"Consumers are starting to take pride in bargain hunting – it's almost a backlash against mass consumerism and it's chic to be price conscious."

We've all seen a rise in the popularity of craft‐influenced design, including knitting, crocheting and felt. The Decorex trend installation, called Contemporary Country curated by LBCD, will showcase South African designers interpretation of this trend, including dramatic oversized felt work by one of our most famous designers, Ronel Jordaan.

Ronel, renowned for her oversized felt pebbles that design afficianados around the world have embraced, will also be curating a trend installation at Decorex Joburg. The main feature will be a myriad of hand crocheted lights, created out of super thick yarn that she has carded herself.

Ronel said: "People are seeking objects that are more tactile and three dimensional. There's a yearning to return to the world represented by our grandmother's house; the comfort and wholesomeness of our childhood."

To see more of the latest décor and design trends, and the latest in kitchens, bathrooms, décor and lifestyle, visit Decorex Joburg at Gallagher Convention Centre between 8th and 12th August 2012. Decorex is proudly sponsored by Plascon wth M‐Net as media partner.

For more information, visit www.decorex.co.za

Exhibition details
Decorex Joburg 8‐12 August 2012 – Gallagher Convention Centre
Hours: 09:00 – 18:00
Tickets: R75 for adults, R65 for pensioners and students, (FREE exhibition entrance for décor, design and architecture professionals who pre‐register online on 8th and 10th August only).
Visit www.decorex.co.za for trade registration plus regular updates on exciting competitions and speaker line‐ups. Book here for Conversations on Architecture and Design Dialogue
Gautrain: Take the Gautrain to the Midrand station. For your convenience, shuttle buses will be running to and from Gallagher Convention Centre.
Facebook: Decorex SA
Twitter: @decorexSA

Decorex Joburg forms part of the Decorex SA portfolio and is owned by the Thebe Exhibitions & Projects Group.

ENDS

Contact person:
Jacquie Myburgh Chemaly
Cell: 082 600 7142
jacquie@mwebbiz.co.za

 
 
 
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