Thebe Exhibitions and Projects Group
Thebe Exhibitions and Projects Group
 
Thebe Exhibitions and Projects Group
Inspired by the African Quest for Excellence
Thebe Exhibitions and Projects Group
exhibitions, special projects, events, conferences, venue management
exhibitions, special projects, events, conferences, venue management
exhibitions, special projects, events, conferences, venue management   exhibitions, special projects, events, conferences, venue management  
 
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The International Fashion Sale joins forces with the Princess Project

Joburg’s much loved expo, the International Fashion Sale (IFS), has joined forces with ex Miss South Africa and Top Billing presenter Jo-Ann Strauss to further drive her charity, the Princess Project.

The project was founded by Jo-Ann in order to give under-privileged girl matriculates the opportunity to look fabulous at their matric farewell dance. Jo-Ann, who herself wore a second hand dress to her farewell says, “It just made sense to me. I had so many dresses in my wardrobe that I couldn’t wear again in the public eye and they were cluttering my wardrobe. I couldn’t think of a better way of putting them to good use than to give them to girls who would normally never get an opportunity to wear such amazing dresses for their matric farewell.”

The project welcomes all formal dresses from the public and many celebrities have joined the campaign like Michelle McLean, Louise Carver, and Uyanda Mbuli. Even international supermodel Naomi Campbell has pledged a dress after working with Jo-Ann in Barcelona for “Frock ‘n Roll”.

When the IFS heard of her project they immediately recognised the synergy between the two and set about forming the partnership. The IFS has been around for 14 years and hundreds of thousands of visitors have enjoyed filling their wardrobes with designer gear for next to nothing so to have the platform to get designer dresses on deserving girls for absolutely nothing was a great opportunity to give something back.

The IFS is happening at the Coca-Cola dome from the 29th July to 1st August between 10am and 10pm and there will be a stand dedicated to the collection of dresses. So make space in your wardrobe and feel good about where your dresses have gone – there are plenty of designer bargains at the IFS to replace them!

Please visit www.internationalfashionsale.co.za for further information.

ENDS

 
 
 
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