Thebe Exhibitions and Projects Group
Thebe Exhibitions and Projects Group
 
Thebe Exhibitions and Projects Group
Inspired by the African Quest for Excellence
Thebe Exhibitions and Projects Group
exhibitions, special projects, events, conferences, venue management
exhibitions, special projects, events, conferences, venue management
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Durban dÉcor devotees in their element at Decorex Durban 2012

Durban's large community of décor devotees and interior design enthusiasts were in their element at this year's Decorex Durban 2012. The five day event concluded on Sunday 25 March, having done justice to its milestone 10th exhibition by offering its most trendy and inspirational exhibition yet. Featuring some of the most creative minds in the region and an inspiring combination of over 120 high end exhibitors, 10 feature installations and an eclectic range of unique food markets, trendy pop-up restaurants and bars, the event successfully transformed the Durban Exhibition Centre into a colorful and trendy shrine to design, décor and home living.

By attracting around 19 000 visitors, this year's Decorex Durban became one of the most well supported editions in its illustrious ten year history. The 'Real' theme of this year's event was inspired by international and local trends and informed by a definition of 'Real' that embodies our honest commitment to living a purer, greener life, surrounded with things that matter – from home spaces, to work spaces to public or shared spaces.

Plascon, main sponsors of Decorex SA since its inception, once again added much colour to Decorex Durban as they showcased their 2012'Endless Possibility' Colour Forecast with the help of four of South Africa's top decorators and designers. In a concept stand at the exhibition Michelle Throssell (Ballito), KOOP and the Shaw Sisters (Durban), Ruth Duke (Durban) and Laurence Brick (Cape Town), each interpreted a different one of the four Plascon colour palettes, namely Memory, Expression, Mystery and Origins. Such was the quality of the feature that it won the coveted 'Best Overall Stand' award, with designers Ruth Duke and KOOP and the Shaw Sisters also claiming the 'Best Newcomer' and 'Green' awards respectively.

For the first time ever, Decorex Durban also included the 'Operation Man Cave' feature, and judging by its popularity it is sure to become a more permanent component of the Decorex SA portfolio. The feature saw four of the region's most popular personalities (rugby player Ryan Kankowski, East Coast Radio Breakfast Stack DJ Darren Maule, SA Surfski paddler Barry Lewin and former pro surfer Dane Patterson) team up with successful local designers and Wetherly's to design and build their ultimate Man Cave, all in aid of charity. Visitors to the event voted for their favourite Man Cave by making donations to the charities nominated by each personality. Ultimately, it was Kankowski's Man Cave that proved to be the most popular, with R14 359.25 raised for the LIVVillage Foundation by Decorex Durban visitors. In voting for Dane Pattersons Man Cave, visitors raised a total of R10 471 for the Umthombo Street Children organization. Decorex SA contributed a further R10 000 to the winning charity, as well as R1 000 each to the other three participating charities. Kankowski said that "taking part in Operation Man Cave was a great experience, made even better because it was for a good cause".

Another big draw card was the Inspire Theatre, where visitors learnt from some of South Africa's top colour, design, décor and foodie guru's as they hosted talks and demonstrations free of charge in a purpose-built demo kitchen and décor area. Demonstrations that garnered the most interest included Plascon's colour trend talks and paint techniques, as well as the food and entertaining themed discussions which centred around South African Sundays, featuring the modern Sunday lunch, high tea and Sunday night sundowners.

Other features that proved most popular with interior decor enthusiasts were the Trend House, New Look Africa and Decorex Designer Collection features. The Trend House saw a collaboration between seven local design companies who each composed a room setting inspired by contemporary trend-forward ideas as well as their own unique decor accents. New Look Africa featured a fresh and inspiring celebration of contemporary African designs, characterised by clashing prints, creative collaboration and a no-inhibitions approach to African style. The Decorex Designer Collection, exclusively designed for Decorex SA by nine of South Africa's most trend-forward and popular designers and artisans, was also hugely popular. Many visitors walked away with a piece from the signature range of products which makes use of an exciting combination of materials and textures that include clay, porcelain, wood, hand printed textiles and recycled glass. For those who missed out, items from the collection are available for purchase online at www.decorex.co.za.

The enlightening and informative Conversations on Architecture conference that took place alongside Decorex Durban at the International Convention Centre (ICC) on 22 March was once again a resounding success. A host of delegates enjoyed the insights of acclaimed Spanish architect Antonio Sanmartín G. de Azcón, as well as a diverse line-up of top local industry players and some of the region's most creative young minds. The popular half day conference, sponsored by Caesarstone, revolved around the theme 'Revisiting Craft in Architecture' and was credited with providing a platform for members of the architectural profession, and interested members of the public, to discuss architectural matters dealing with the processes, forces and influences around architectural design and allied design fields, which include film, graphic, product or interior design.

A sumptuous mix of tasty foods and beverages meant that visitors to the exhibition were able to eat,drink and be merry. The Food Weekly Fresh Market offered an eclectic range of artisanal treats, whilst the BOS Bar and the M-Net Cares Café each presented an opportunity to enjoy a trendy and inspirational bite to eat. A charity initiative saw the M-Net Cares Café will featuring bespoke children's' bookshelves created by Samsung Staron and Anatomy Design, which visitors to the show filled with second hand children's books that are now destined for a new library to be set up by the M-Net Naledi Children's Literacy Project this year.

Decorex Durban 2012 Awards:

A judging panel consisting of Abi Ray from East Coast Radio, Joy Brasler from Joy Brasler Architects and Garden and Home contributing Editor Sarah Stuart-Reckling came together to identify the best stands at this year's event.

Best Overall Stand: Claiming the coveted 'Best Overall Stand' was Plascon's 2012 'Endless Possibility' Colour Forecast. Brought together by Cape Town décor and design firm Laurence Brick Creative Direction, the feature comprised of four exceptional room settings which were based on wonderful interpretations of Plascon's 2012 colour range.

Most Interactive Stand: The BOS Bar was awarded the 'Most Interactive Stand' award, having achieved a relaxing and welcoming environment and experience, as well as fantastic product branding and display.

Best Newcomer: Ruth Duke (Durban), who was one of the four designers who contributed to Plascon's award winning 'Endless Possibility' Colour Forecast feature, was declared the 'Best Newcomer', with her interpretation of the 'Mystery' palette finding the perfect balance.

Green Award: The 'Green' award was given to KOOP and the Shaw Sisters (Durban) for their interpretation of Plascon's 'Origin' palette as part of the Endless Possibility' Colour Forecast feature. They achieved a wonderful mix of 'up-cycled' products, which included the use of plant boxes as décor items and recycled glass for lighting, as well as having made inspirational colour choices.

Plascon Award for Best Use of Colour: The Plascon Award for the 'Best Use of Colour' was won by The Shack, whose eye-catching bright fuchsia wall and cleverly painted furniture created a great blend of colour.

Best Small Stand: Country Kitchens' contribution to the popular Trend House feature deservedly won them the 'Best Small Stand' award, where they displayed a gorgeous and beautifully accessorised kitchen with a mix of white and wood accents.

Certificates for Stand Excellence: An additional 14 exhibitors were recognised by receiving Stand Excellence Awards, based on criteria that include: first impression and the 'wow' factor, the quality of merchandising and branding, customer-focus, lighting and the overall stand layout.

Those who received the award included: Caesarstone, Exotic Kitchens, Fyfe & Boyce, Michele Throssell Interiors & Agencies, Con Amore, SLINXConcepts, Nest, The Shack, Bokone Bophirima Craft and Design Institute (North West Province), Alaturca Natural Stones, Conde Nast House and Garden, Maharani Tiles, Classic Trading and Crestwood.

The Decorex SA portfolio will also see exhibitions held in Cape Town (26-29 April 2012) and Johannesburg (8-12 August 2012). Decorex Durban is proudly sponsored by Plascon, with M-Net as the media partner. For more information, visit www.decorex.co.za, like 'Decorex SA' on Facebook, follow @decorexsa or hashtag #decorexdurban on Twitter.

ENDS

Released by:
Decorex SA

Press release compiled by:
Rob Evans

Disseminated by:
Olivia Jones Communications

For more information please contact:
Cara Giraudeau
Cell 083 653 1720
Work 031 303 9341
Email media@oliviajones.co.za

 
 
 
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