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Thebe Exhibitions and Projects Group
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Thebe Exhibitions and Projects Group
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The very best of 2012's trends to feature at upcoming Decorex Durban,
March 2012

Along with the annual transition into the New Year comes a shift in the trends that characterize both local and international décor, design and home living industries. Locally, as one of South Africa's most highly anticipated exhibitions, Decorex Durban 2012 will no doubt be setting the scene for trend-forward South African's, having amassed an inspiring combination of high end exhibitors, workshops and demonstrations for its Durban exhibition which is scheduled to take place at the Durban Exhibition Centre between 21 – 25 March.

With all the focus placed on eco-friendly and environmentally sound practices by the COP17/CMP 7 climate change conference held in Durban at the end of last year, it is no surprise that elements of nature and refurbished furniture are set to become two of the most prominent trends in 2012. According to Laurence Brick of Laurence Brick Creative Direction and trend consultant to Decorex SA, "with the economic downturn consumers are taking pride in bargain hunting, almost a backlash against mass consumerism, and it is chic to be price conscious. Here, people go back to what is honest and good so items which appear humble, paired down and textured have a new appeal".

Overstated textures have also regained their popularity, especially those fabrics with oversized textures such as crochets, knits and felting. Brick also believes that nature-inspired prints will also be in high demand this year. "Floral prints will be popular, ranging from oversized flowers to the more romantic pretty blooms and to warm things up we will find exotic flower prints like the Lotus flower, tropical palm prints, leafy prints as well as the more traditional Victorian flowers. Our feathered friends are also all over this season – flamingoes, peacocks and smaller creatures such as bees and beetles also make their way into prints, celebrating the playful side of nature".

Speaking about the colour trends for the coming year, Brick said "this season the mood in colour is definitely easy and playful. We see the mix of hot neon's with soft pastels, whilst colours found in nature still dominate. Naturals are versatile and calming, yet also offer some of the season's brighter more vibrant colours".

Plascon will be adding much colour to Decorex Durban as they showcase their 2012 Colour Forecast at the event. Four of South Africa's top designers will each be interpreting a different one of the four Plascon colour palettes from their 2012 Forecast entitled 'Endless Possibility', namely Memory, Expression, Mystery and Origins. According to Anne Roselt, Plascon Colour Manager, the "the 2012 Colour Trends are a reflection of our current social climate – the mood of society, they highlight our needs and our desires". With all this in mind, Plascon developed their key directions for 2012, expressed as the four different themes, where Memory consists mostly of soft pastels inspired by the past, Expression's optimistic bright colours are linked to current events, Mystery relies on rich deep hues and metallics to represent the future, and Origins uses modern neutral colours to reconnect us to our roots. The four colour connoisseurs who will be interpreting the 2012 Plascon palettes in a four room concept stand at Decorex Durban are Michelle Throssel (Memory), KOOP and the Shaw Sisters (Origins), Ruth Duke (Mystery) and Laurence Brick (Expressions).

Caesarstone, the leading retailers of fine quartz surfaces, will also be taking advantage of what are sure to be bumper crowds at this year's Decorex Durban to exhibit the 6 new additions to their Classico colour palette for 2012. Having been designed by a panel of colour development specialists, the exciting new Caesarstone colours are aimed at setting the colour trend in the 2012 décor market. The Caesarstone Classico range for 2012 features an amazing variety of colours with fine- and course-grained textures, offering customers an endless number of possibilities for both creativity and inspiration. Also on display for the first time, Caesarstone will be unveiling their new Supremo range at Decorex Durban. Trevor King, Marketing Director of Caesarstone had this to say: "the Supremo range of surface material from Caesarstone has an elegant, exclusive feel to it and with exciting names such as Swan Lake, Fair Lady, Black Night and Shining Armour, the Supremo range is sure to cause a stir of excitement amongst designers and homeowners alike. The Caesarstone display at Decorex Durban will be manned by Caesarstone's own team of experienced consultants, all of whom have both local and international experience in surface design fashions and trends".

For all of these trends, and a whole lot more in kitchens, bathrooms, décor and lifestyle visit Decorex Durban at the Durban Exhibition Centre between 21 – 25 March 2012. The Decorex SA portfolio will also see exhibitions held in Cape Town (26-29 April 2012) and Johannesburg (8-12 August 2012). Decorex Durban is proudly sponsored by Plascon, with Mnet as the media partner.

For more information, visit www.decorex.co.za, like 'Decorex SA' on Facebook, follow @decorexsa or hashtag #decorexdurban on Twitter.

Exhibition Details:

Decorex Durban
21 – 25th March 2012
Durban Exhibtion Centre
Industry trade days: 22 and 23 March
Hours: 10:00 – 20:00 (closes at 18:00 on 25th March)
Tickets: Adults R55 / Pensioners & Students: R55 / Children under 12: R10:

ENDS

Issued on behalf of:
Decorex SA

Press release compiled by:
Rob Evans

Disseminated by:
Olivia Jones Communications

For more information please contact:
Olivia Jones Communications
Cell 082 677 8330
Work 031 303 9341
Email media@oliviajones.co.za

 
 
 
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